It’s not enough to publish content and then sit and wait to see what happens. That’s akin to throwing spaghetti at the wall to see what sticks. Not effective and a bit messy.
If you want your content to do its job, whatever that job may be, then you need to make sure that every single piece of content you publish has three key ingredients.
So, What 3 Things Must Your Content Have?
#1 Attention Grabbing Headline
Your headline doesn’t need to scintillate or cause a controversy to be attention grabbing. It merely needs to attract the eye of your prospect.
For instance, here are 3 headlines I grabbed from the cover of a recent issue of Outside Magazine:
1. Quakenami – Why the Pacific Northwest is Doomed!
2. Where to Live Now – 19 Perfect Towns (Fit, Fun, and Packed with Adventure)
3. Urban Survival Guide – How to Add More Excitement to Your Work Week
Each of these headlines uses a different attention-grabbing tactic.
Quakenami incites curiosity – why is the Pacific Northwest doomed?
Where to Live Now uses numbers. (And curiosity. Is my town on there? Hmm, I wonder if I’d like to live in any of those towns?)
The Urban Survival Guide headline is a “how to” and it promises that you may learn how to live a more exciting life – we all want that, right? Well maybe not all of us but you can bet that the average Outside Reader is likely intrigued by more adventure and excitement.
Why This is Important to Your Content
The idea is to appeal to your audience’s interests and curiosity; don’t worry about everyone else. You’re not selling to them and they’re not buying from you. Your audience and prospects are, hopefully.
Crafting an attention-grabbing headline is part of crafting great content, but before you sit down to write, it’s important that your article or blog post has a purpose. What do you want to accomplish with your article?
Examples of possible purposes include (but are not limited to):
- Drive traffic to a sales page
- Drive traffic to an opt in page
- Build credibility and authority
- Build trust
- Drive traffic to affiliate content or links
- Increase or build like-ability
- Establish your brand
Keep your goal in mind when you’re writing your content. The topic should ideally relate to your goal. For example, if you’re looking to drive traffic to an affiliate sales page, you might want to write a review article. If you want to boost credibility, an informative article that provides value and shares information may help you achieve your goal.
#3 Call To Action
Finally, you’ll want to ensure that each article you write has a call to action. A call to action tells your readers what you want them to do next. It’s usually at the end of your article. Ideally, your call to action will also support your goal or the purpose for your content.
For example, if you’re looking to increase readership at your blog you might write, “For More Information On Where to Get Great Content….click here.” Or, “Why Great Content is Important to Increase Readership at Your Blog.” And, “Content Marketing Secrets They Don’t Want You to Know!”
These three ingredients are an integral aspect of any article you write and publish. Experiment with different headline types. Try different calls to action and create goals for each of your articles. You’ll be much happier with the results and it’s better than throwing spaghetti at the walls, metaphorically speaking, that is.
Be good to yourself,