For most people, hiring a ghostwriter can be an exhausting experience. Think about it. They’re paying someone they probably don‘t even know, you, to create material for their business. As a ghostwriter there are several things you can do to increase consumer confidence and get hired. Here’s how:
Getting Hired as a Ghostwriter
First and foremost, be transparent. A good way to start is by publishing your fees, policies and procedures on your website. Add a FAQ or Q&A page to your website as well. These two actions alone go a long way towards increasing consumer confidence, simply by letting them know what to expect from you.
Secondly, stay relevant by keeping abreast of the changes taking place in your particular niche market. The more you understand your audience the more you’ll be able to share; this will be reflected in the way that you write and your self-confidence in what you write. But even more importantly, you become the person they trust to write for their business.
The Key to Ghostwriter Riches
And lastly, raise your rates. You heard correctly, raise your prices. Why? Because if your rates are a little higher than average this gives your prospect the impression that you know what you’re talking about.
I know raising your fees may sound like bad advice, especially in tough economic times and the competitiveness within the field. However, if you set your prices too low your clients don’t expect much from you. Naturally you must be able to back up higher fees with impeccable writing, great customer service and a deep knowledge and understanding of your audience.
These are three simple things you can do as a ghostwriter to increase consumer confidence and set potential customers at ease. How you communicate, the way you present yourself and naturally the quality of your writing, all play an important part in attracting and keeping good paying customers. The more confidence you are able to instill in your potential customers, the easier it will be for you to build a profitable ghostwriting business.
Be good to yourself,