Your writing website represents more than just your business, it represents you! It makes sense, therefore, to create a top quality website that grabs people’s attention and motivates them to hire you. Doing so allows you to spend more time writing and completing orders, and less time marketing trying to convert prospects. Here are seven tips for creating your writing website.
1. Include Landing Page with Benefits on Your Writing Website
A landing page is generally the first page your visitors see. Therefore, it has to capture their attention immediately and answer the following question right away: “What’s In It For Me?”
Create an attention grabbing headline, one that has their “problem” stated in it, and then stress the benefits of working with you. What value do you provide your customers? What problem do you solve?
2. Inquiry form or quick contact button
Make it quick and easy for prospects to contact you. A good writing website will include a form where people can contact you easily. They fill out the form and you instantly receive their inquiry via email. This makes it easy for your prospects because it means they don’t have to open up their email and they don’t have to hunt for your contact information.
You can also create a click-able “email me” link that opens up their email service so they can send you an email. The benefit to the web form for you is that you can ask specific questions like deadline, project details and how did you hear about us? Web forms are a good source of information.
3. Your Writing Website Should Include a Policies and Procedures Page
Include a page on your site that outlines your policies and procedures. For example it might answer questions like:
- How Do You Invoice?
- How Quickly Do You Deliver?
- Can I Get A Discount?
- Do I Own The Rights To The Content?
- How do I get revisions?
Include some of your most celebrated samples. These don’t have to be just clients but also any other publishing projects you’ve participated in. For example, if you’ve co-written an article for a magazine, put that on your website. Share your successes in terms of samples so your visitors can see what you’re capable of.
There’s little that’s more powerful to persuade than testimonials from other happy clients. Ask for testimonials from your clients and publish them on your website. Consider including a few on your landing page and then create a separate page for ‘rave reviews”.
6. Picture or video
People respond to images. Consider including a picture of yourself, it helps your readers connect to you. Also, you might include a short welcome video on your landing page.
7. Rate packages
Include your rates (or a rate range) on your website to help prospects know if you’re in their budget. You might also include packages that offer a discount. For example, $25/blog post or 10 blog posts for $200.
Lastly, because you’re a writer it is imperative that there are no spelling or grammar mistakes on your site. There’s nothing more destructive to your credibility than blatant misspellings and grammatical errors. Always be mindful of your readers experience by making it easy for them to find the information they need and make sure you’re easy to contact. Do these things and you’ll be well on your way to creating a high quality writing website that works for you and not against you.
Be good to yourself,