James Artre's Internet Marketing Blog

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To all writers and non-writers alike, now is the time to dig up those previously buried creative writing skills!

Along with the communication technology explosion, not to mention what’s happening in the web 2.0 world, came the ever increasing demand for information-based marketing content. Which, by the way, is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.

This is why we’ve seen an exponential, almost overwhelming, increase in demand for article writers, article submissions and publications.  Currently, there is a smorgasbord of tools and services from which to choose to make the process of distributing articles more easily. Though this is invaluable in getting the contents more exposure, it is only one half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories.  I have included 3 here for the purpose of this post:

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.

But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. You must determine first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.

You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from those same articles?

This may appear obvious to some, but often times people fail to mention keywords at strategic places within their articles. Just be sure not to overdo them, or you’ll do more harm than good! Likewise, many writers use anchor texts which is also an effective method. But it is important to know, that even today many of the directories are not able to support this.

Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.

But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.  You’d be surprised how may writers get “caught up” in the process, and forget why they are writing the article to begin with.   Which reason is?

3. Publishing content that does not help your readers.

This may seem like a “no-brainer’ to some, but not to those who write articles simply for creating traffic.

Maybe in the process of writing articles, you are thinking that all you wanted is links back to your site. And any visitors it can generate are fine.  Guess what? Not all article banks and directories are going to accept your content automatically. More often than not, they have some guidelines and specifications on the articles that they are accepting.  If not, then they are more than likely not worth your time and effort to submit to!

Listen, you can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you.  Look at your article writing from the directories perspective, and not just your own.

This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.  In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back, but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents. It will be your choice.

You may not be aware of the fact that, an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.  Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

And remember,

“Do What Works!”

James

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