Affiliate Marketing – Making Money Selling Other People’s Products

affiliate marketing

I don’t write about Affiliate Marketing as often I am asked to, so here is a post which covers a few of the basics as requested. Affiliate marketing is a type of ‘performance-based marketing’, where revenue is shared between online merchants and website owners. In its simplest form, a publisher has a website where they promote affiliate products and they get a commission for each sale made.

Sounds simple enough in theory, but the reality is a little more complicated. The key to affiliate marketing lies in the marketing part of the equation; this is where most affiliate marketers drop the ball. As an affiliate marketer your “job” is to market other people’s products and services. If you think that posting banner ads on your site is enough to start racking up the sales…think again!

How to Do Affiliate Marketing

If you want to use affiliate marketing as a publisher, you create a website and affiliate marketing
then drive traffic to your site. You should also create a list of subscribers and build your relationship with them.

Once you’ve completed these tasks, then join an affiliate network (CJ.com, Share-a-Sale, ClickBank, etc) and choose products to promote based on what your readers and subscribers like. The network gives you an affiliate link, and whenever customers click it, you get a percentage of the profits.

Pay Per Action

Affiliate marketing is performance-based. This means that you get paid when a certain action occurs. There are many types of actions and they don’t have to be sales.

With Pay Per Click (PPC), for instance, you get paid each time visitors click on your link. Companies may pay you for each link you publish, each phone call from a prospect, or each person who signs up for their list. In these cases, you’re helping the merchant by harvesting prospects for them.

When to Use Affiliate Marketing

Affiliate marketing is great for all kinds of products and services, but it’s best used for niche marketing. Instead of casting the net wide, niche marketers focus on a very specific audience. It’s easier to build a relationship with a small, laser-targeted niche and they’re more likely to buy products and services that are customized to their needs.

Affiliate marketing is not a way to make a huge amount of cash quickly. It usually starts out bringing in a few dollars here and there, and then gets bigger over time.

Many successful affiliate marketers manage multiple campaigns at the same time to maximize their earnings. This can get you a decent passive income but not necessarily a fortune.

The Pros and Cons of Affiliate Marketing

One of the most attractive benefits of affiliate marketing is that you don’taffiliate marketing
have to create the products yourself. You just sell the products of others.

Affiliate marketing offers an easy way to monetize a blog or website that already has a following. All you have to do is start writing about products or services that your visitors would like.

Affiliate networks are usually free to join and you can run an affiliate campaign with very little money up front. All you need to pay for are web hosting and any tools you’ll use.

Networks offer all kinds of support and security, and they often give you other resources to work with. It’s as close to ‘plug and play’ as any online business can be.

The main downside is that affiliate marketing income is usually fairly sporadic, even if you have a site with plenty of traffic. It’s not a way to quit your day job. There are also many affiliate marketers who rely on SPAM or unethical tactics, so search engines like Google don’t particularly always like affiliate sites.

Keys to Affiliate Marketing Success

If you want to do well, offer something original and unique that nobody else is offering and which is helpful to your audience. Fill a gap in the market. Really zero in on your audience and give them exactly what they want.

Like most forms of marketing, affiliate marketing is all about long-term relationship building. If you have a hungry crowd that knows you as someone who offers quality, you’ll make good sales and a sustainable income.

Conclusion

Affiliate marketing is a type of ‘performance-based marketing’, where revenue is shared between online merchants and website owners. As an affiliate marketer your “job” is to market other people’s products and services. If you want to use affiliate marketing as a publisher, you create a website and then drive traffic to your site. You should also create a list of subscribers and build your relationship with them. Once you’ve built your website and have a list of at least 500 subscribers, join an affiliate network and choose products to promote based on what your readers and subscribers like.

In addition to promoting affiliate products and services, you can get paid with Pay Per Click (PPC). With PPC, you get paid each time visitors click on your link. Companies pay you for each link you publish, each phone call from a prospect, or each person who signs up for their list. In these cases, you’re helping the merchant by harvesting prospects for them. One of the most attractive benefits of affiliate marketing is that you don’t have to create the products yourself.

The main downside is that affiliate marketing income is usually fairly sporadic, even if you have a site with plenty of traffic. If you want to do well, offer something original and unique that nobody else is offering and which is helpful to your audience. Fill a gap in the market. Really zero in on your audience and give them exactly what they want.

Hope you found this post helpful. Let us know by leaving a comment and by sharing it with others online!

God bless,

James

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