Commenting on Blogs to Increase Backlinks – Is it Dead?

Commenting on blogs to increase backlinks to your blog is nothing new. People have been leaving comments on blogs for this very reason for, well, just about as long as blogging has been around. Unfortunately, due to bad blogging advice and automated blog commenting software; as well as leaving the wrong comments on the wrong blogs, leaving comments on blogs to increase backlinks is quickly becoming a dead practice.

However, if you know how to leave the right comments at the right blogs, then leaving comments on other people’s blogs can work for you. Let’s address the three points above in more detail, as well as how you can increase backlinks to your blog using comments.

Let’s get started with something I found on another blog (name withheld to save embarrassment) while doing research for this article:

Blog comments are a great way to get backlinks to your website, heck I even sell them.

Okay, this is what I am talking about when it comes to bad blogging advice. What’s sad about this is that people get sucked into this crap and end up spending a bunch of money on worthless backlinks from worthless blogs.

This infuriates the hell out of me!

Buying backlinks is NOT the way to go about increasing backlinks to your blog. Why spend money for someone else to run your canned comment through some automated software program, spewing them out like a shotgun all over God only knows where? Why not just get in your car instead, get up to about 60 miles an hour on the freeway, then roll down your window and through all that money out the window! In essence, this is what you’re doing when you’re buying backlinks this way.

Using Automated Blog Commenting Software

Well, James, I use my own desktop automated blog commenting software and submit my comment to hundreds of blogs myself. What’s wrong with this?

This leads us to our second point, using automated blog commenting software to increase backlinks to your blog. And here’s my answer…

It makes no difference if you do this yourself using your own desktop software or you pay someone else to do it for you, the results are the same!

“Nice post. Keep up the good work!” is NOT a comment!

Neither is…

“Great information. Very informative post, thanks!”

Why is this, you ask?

Because neither of these, uh, “comments” address any of the information contained within the article, what you as the reader actually got from it (something quantifiable) – nor did you address the person who wrote it, indicating that it was actually a person doing the commenting. This leads us to point #3…

Leaving the Wrong Comments on the Wrong Blogs

Let me ask you this…

If you own a blog whose target market is Golfers, just as an example. Why would you want to go and leave a comment on someone else’s blog, for example, whose target market is scrap booking? Unless, of course, it was scrap-bookers who dealt specifically with golf scrap booking, memorabilia, etc.

You wouldn’t, would you? Of course not! Why? Because their is no congruency (relationship) between the two markets.

The person who owns the other blog, unless they don’t know what they are doing either, is not going to approve your comment. And even if they do, what is the quality of that link? What is the worth of the traffic it sends to your blog, if any?

I hope the wheels of your mind are spinning real fast about now, because if I can help just one blogger who in turn helps another blogger keep from wasting their time, their money and their efforts at leaving the wrong type of comments on the wrong blogs…

Then I have succeeded and we all win!

Now before we conclude this article let me give you an example of what a blog comment should look like…

James,

‘What’s sad about this, is that people get sucked into this crap and end up spending a bunch of money on worthless backlinks from worthless blogs.’

Thank you for saving me a lot of money that I was wasting, paying someone to post canned comments on other people’s blogs! I will never pay someone again, nor will I use it myself, to post comments using automated software.

Looking forward to reading more from you in the future! (I bookmarked your site and subscribed to your feed!)

Again, great article James!

Jane Doe

Now that’s a comment!

Why?

  1. They addressed me personally at the start (I know it’s a real human)
  2. They actually copied and pasted a part of my article that struck a chord with them (I know a human was reading this)
  3. They stated what it was that they got from this (something quantifiable, saved them money) and…
  4. They gave me an added incentive to approve their comment (They bookmarked my site and became a new subscriber).

Now ask yourself this…

How in the world could I resist approving their comment?

I couldn’t. Or could I?

Well, even as good as this comment is, what if it is from a site that is not congruent, has no relationship, with my market or has no page rank, traffic, etc; etc?

What if approving this comment meant that my site was now linked to another site that is a known spammer?

What if approving this comment did me more harm than good?

Now what are the chances of this commenting being approved? Not good.

What this represents is a person who knows how to make the right kind of comments but, they are not the right kind of person, yet.

What this individual needs to work on is cleaning up their blog, first. Then start posting quality content that is worth commenting on, as well as getting rid of whatever it is that is causing their blog to look bad. And if my blog is not congruent with theirs, then they need to leave comments on blogs that are.

OMG…James, I would freak out if someone left a comment like this one on my blog and approve them immediately!

If this is you, than think again. Here’s why…

Imagine, if you will, that we (this includes you reading this now) are all in this big, nice swimming pool together. We are relaxing, having a good time, enjoying each others company and we all have something in common. In this case, we all own blogs and we all market to the same niche market.

However, our markets are congruent with each other and compliment each other. In other words, we all mutually benefit from what we each deliver (our part) to the same market; we’re not competitors.

Now imagine that other people (bloggers) start jumping in the pool. And these bloggers have absolutely nothing in common with the rest of us. In fact, some of these bloggers promote “unsavory” and even immoral practices and products! They have low or no page rank, traffic from God only knows where, and pretty soon…

You can no longer tell the difference between the “pool” that was and the pool that now is.

Get my point?

This is what happens when you start approving comments from bloggers who are not closely related to your own niche. This reverse of this applies to you as well.

Buying backlinks, unless it is a service that hand submits those comments and as outlined above, is a big waste of your hard-earned money. Whether you pay someone to use it or you use it yourself, automated blogging software is another waste of time and money. Also, leaving the wrong type of comments on the wrong type of blogs will do you more harm than good in the long run.

Commenting on blogs to increase backlinks only works to your advantage, if you take the time to leave the right type of comments at the right type of blogs.

Until next time…

Be good to yourself,

James

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