Let’s be honest here. We all make mistakes. Many of us, ahem, make them often. No, I’m not talking about you. When it comes to writing content and using it to market your website, there are some mistakes you just don’t want to make and yet, I continually see many Internet marketers doing just that.
So I’d like to help by calling out the four most common content marketing mistakes and offering a bit of advice.
Content Marketing Mistake #1 Forgetting a Call to Action
Now you may already know that a call to action is an essential part of a sales message. It’s the statement that says, “Buy Now” or “Click Here to Subscribe.”
Yet you just don’t see it much in content. That’s a sad, sad mistake. Every single article you write will ideally have a purpose. For example, your article may be used to drive traffic to your opt-in page.
To support that purpose, you want to include a call to action. For example, “For more information on….visit…and download your free report.”
Skipping this step means your content just isn’t going to be as effective. You’re going to have to work harder to build your email list and why, oh, why would you want to work harder?
Content Marketing Mistake #2 Absence of Purpose
Or more plainly put, your content doesn’t have a purpose. With each article or blog post you publish, you want to be able to answer the question, “What do I want this article to achieve?”
If you can’t answer the question, don’t write the article, because if you can’t find a purpose for writing it, your audience isn’t going to have a reason to read it. Save your time and energy.
Content Marketing Mistake #3 No Marketing Integration
Content marketing, while an effective marketing tactic, is much more effective when you integrate it with your other marketing initiatives. For example, do you use social networking to market your business?
Hopefully, if you do, you’re linking to your new articles and also promoting your social networking profile in your content. Each marketing tactic should support the others – it’s about maximizing your efforts.
Content Marketing Mistake #4 No Plan
This is another biggie. Many marketers publish content randomly. It doesn’t have a goal. There’s no purpose and there’s no plan.
What on earth can you accomplish if there isn’t a plan? Start right now and decide what content you’re going to publish next week. Heck, really be a go-getter and plan your content for the entire month.
Plan what you’re going to write about, what the goal or purpose is for the content, when you’re going to publish it and how you’re going to integrate it into your overall marketing strategy. Many successful marketers plan their content several months in advance so they can maximize their efforts.
Grab a notebook and get busy! Plan your content. Make sure each article or blog post has a purpose and by all means include a call to action to support that purpose.
Then, be sure to take the final step and test and track your efforts. Know what content performs well and achieves your goals so you can plan ahead and create a high performing content plan for the future.