Search the web for “Email Marketing Services” and you’ll find well over 150 million results in the search engine results pages. With the deluge of email service providers entering the market, how are you to know which one is right for you? Each type of business (yours included) have different needs, and each email marketing platform has their pros and cons – None of them are perfect. However, having an email service that you like, that works as it should and that you understand well, is essential to your email marketing success.
Best Email Marketing Services Reviews
Following are 10 of the best email marketing services available. My hope is that you will find the right one that works for you.
ConstantContact.com – Some of Constant Contact’s features are worth a mention. First, every customer is offered a personal coach to help you with questions or problems you might have – which is nice.
It appears that they are adding more services, such as event marketing features, the ability to accept donations, surveys and coupons – which will appeal to most marketers. Overall it’s a good service with prices starting at $20-$45 a month.
Cons: If you’re just starting out, their newsletters and autoresponders can be rather challenging to get up and running – thus the reason for the coach is my guess ;-).
GetResponse.com – GetResponse.com is quickly becoming the “500 lb. Gorilla” in the world of email marketing services. The ability to import your list and get started in seconds is a plus, as is the ability to build professional-looking newsletters rather quickly.
The use of intuitive “if-then logic” (If someone does ‘this’ then the autoresponder does ‘that’) to create marketing automation saves you loads of time! And, you can design and publish designer-quality landing pages in seconds. Plans range from $15 per month for 1,000 subscribers and $799+ a month for up to 100,000 subscribers.
Cons: Other than the higher costs as your list grows, there’s nothing really bad to say.
MailChimp.com – If you love sending beautiful emails full of graphics, MailChimp might be what you want to use. You can even import your own templates. There are many integration options that you’ll love – including the ability to work with Facebook, and with an upgraded account you can even get form hosting.
Additionally, you can get many metrics and even turn off the MailChimp logo if you’re worried about maintaining your brand. MailChimp’s free plan allows you to have up to 2,000 subscribers, with the ability to send out up to 12,000 emails each month – a VERY affordable price, especially if you are just starting out.
Cons: If you have a member site, MailChimp can be wonky. The native templates leave something to be desired and, well, it’s just awkward.
ConvertKit.com – If you need a lot of automation you can use ConvertKit to pick and choose who gets what in your list. You can move (automatically once it’s set up) your audience from one list to another due to their actions.
Also, you don’t pay for a contact more than once just because they’re on more than one list. The tagging and advanced segmentation is second to none and they have awesome forms.
Cons: Other than lacking in some customization tools, ConvertKit is an email marketer’s dream.
GetDrip.com – LeadPages just purchased Drip, making it one of the most sought-out email marketing services around right now. It’s pretty new, but if LeadPages likes it, it must be amazing.
Drip is a lightweight option to people who cannot afford the big ones like Infusionsoft, but want to get stuff done fast like the big dogs. What’s more is that there is essentially no learning curve.
Cons: It is a lighter weight version, so it’s designed to do just a few things and do them very well. If you want to remove the Drip.com branding, then you’re going to have to cough up some bucks.
More on email marketing services…
MadMimi.com – This very intuitive email marketing service with a very specific look is popular with creative types. Mad Mimi is a solid tool for email marketing.
What really sets it apart, though, is the unbelievable tech support: Super fast, super friendly, and actually truly helpful. It also has a lot of great add-on features.
Cons: It doesn’t offer much in the way of analytics such as A/B testing, so it will be difficult for a true internet marketer to use. However, it does have some great reporting features.
iContact.com – Some people consider this to be the very best of all the email marketing services, but all that ends if you have more than 100K subscribers. But, you can easily use iContact for email campaigns due to their step-by-step guide. They have a huge library of templates, great reporting, easy customization and they’re easy to use.
Cons: Importing your contacts from Gmail or other third-party address books is a no go, and their autoresponder functionality is somewhat limited.
Infusionsoft.com – This is a very in-depth email marketing solution that offers pretty much everything, but at an “everything” price too. This is meant for large businesses with the budget to burn money.
Infusionsoft has all the universal tracking you’ll need to be truly responsive to your audience, with automated actions based on your users’ behavior. If you understand about the consumer buying cycle you’ll know why this software is so powerful.
Cons: Drawbacks are the expense (Starting at $199 per month) and you really need a professional to help you use it – which adds up to more expense.
Simplero.com – This is really an all-in-one solution that can be used as an email marketing platform because it includes lists and autoresponders, plus some pretty awesome features such as segmentation. At the same time it’s very basic. It depends on your goals as to whether this system will work for your needs.
Cons: If you need all the bells and whistles, another platform might be better. But check back with them as they’re improving all the time.
And last but not least…
Aweber.com – This is perhaps the most preferred email marketing services you’ll notice a lot of internet marketers use to promote their business; including me. It is intuitive if you plan to send plain text emails and has most of the bells and whistles in terms of being able to segment your audience, send autoresponder emails, and track how well your campaigns are doing.
Cons: There is no free plan, and the more subscribers you get the more you pay. It’s a little tricky sending video or files via the system.
The best way to choose from among these top 10 email marketing services:
- Write down what you need the software to accomplish
- How much your budget is, and
- Compare each choice to make sure it has what you need.
Hope this helps you choose the best email marketing service for your personal needs!
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