Content marketing is an umbrella term that refers to many marketing strategies in which you’re using content to build a relationship with your audience. You share helpful information with your target market and establish yourself as an expert, and then you start making useful offers. This is the gist of it, but there are a few details you need to know to become a successful content marketer.
How Content Marketing Works
First, choose a niche that you’re passionate about.
Spend time getting to know people who are interested in that niche. Join forums and online groups so that you can learn what they want, how they think, and how you can benefit them.
The quality of your content is all-important. If you can’t write content that’s high-quality, original and engaging, you can hire a ghostwriter to create it for you. The important thing to consider when it comes to content creation is that it must offer tremendous value, whether it’s information, problem-solving, or even entertainment.
The next question to ask is how you’re going to publish your content. You have a number of choices. These include blogging, social media, article syndication (where you put articles on other sites) and video marketing. Each publishing channel you use has a link that leads back to your main site.
Remember that content includes more than just written articles. It includes images, photos, videos, audio files and anything else that your audience can consume.
Content marketing doesn’t get you quick sales. It builds a long-term relationship with your market. Gradually, they come to see you as a trusted expert. You become their go-to person for the information they need.
It works best for specific niches that are hungry for information and not already saturated. For example, it would require a mammoth effort to get anywhere with the weight loss niche.
It would be much easier to choose a very specific group of people in the weight loss niche to market to. Go for small niches like snail farming, chakra meditation, fear of flying, getting over a breakup, or how to stop sweating.
If you can find enough people desperate for information in small niches like these, then you have a potential target market for content.
The greatest benefit of content marketing is that it
builds trust. You brand yourself and your site as the place to go for answers. Once you’re a recognized source of the high quality information people need, your offerings basically sell themselves.
Content marketing is great for people who don’t consider themselves sales-oriented. There’s really no hard sell involved. This is an inbound marketing strategy where you put the content out there and it brings people to your offer.
The only real downside – and this can be quite a downside – is that creating content is not always easy or cheap. You have to become a true expert and create it yourself, which takes time, or you have to invest money in your expert writer.
There are shortcuts to creating content, but the content has to be exceptional. If you don’t want to take the time to learn how to create the best content possible, then you should outsource your content creation to someone who has.
Remember this, you have one shot to make a first impression. Once you capture a person’s attention, then you have to keep it. Again, if you’re not willing, or simply do not yet have the abilities, to invest the time and effort it takes to do this, then hire a professional content creator.
The key to success with content marketing is to approach it in the spirit of giving, not selling. Share your information with an audience that’s hungry for answers.
Focus on communicating and building a relationship. The more value you give, the better you can expect your returns to be.
Another important thing you must do is to write out your content marketing strategy. Think about your brand and the message you want to convey to your target market. Create an outline of what you need to accomplish, and then begin filling in the blanks.
If you do not already have an editorial calendar then make one. A good place to start would be to install an editorial calendar plugin at your blog, such as the WordPress Editorial Calendar Plugin.
Once you have your content scheduled, it’s much more likely that you will implement it into your content marketing strategy. Remember, consistently updating your content is crucial to your success. Be sure to set goals for your content publishing.
Lastly, always be sure that the content you publish is what your audience wants to read. You can post content like a one-legged man in a butt-kicking contest, but if it isn’t relevant to them…why should they read it? Don’t make the mistake of confusing activity with productivity.
Content marketing, is simply an umbrella term that refers to the many strategies and modes for which you will build a relationship with your audience using content. To get started with content marketing you must first choose a niche that you can serve and that has profit potential. The quality and relevancy of your content, and how well you serve your audience, determines your success.
The only real downside to content marketing is if you either don’t have the skills to create all the content necessary to succeed, or simply do not want to create it. If this is the case, then you’ll have to outsource your content creation; which can get expensive, especially for a top-notch content creator. Whether you create the content yourself or outsource, you’ll have to schedule it so that your audience receives it at the most opportune time.
Hope you found these content marketing tips beneficial. Stay tuned for more updates like this soon!