Creating Audience Personas can help you reach your target market by gaining insights about your audience on matters of segmentation: where to focus your time, which products to develop, how to write copy, marketing messages and more. It’s right up there with some of the other top content marketing strategies you can perform, when you really want to be successful with your target market. To help you create audience personas, follow these steps.
6 Tips for Creating Audience Personas
1) Know Your Competitors – There is someone who sells something like you do to the same audience who is successful. Get to know all you can about them and their audience because it’ll help you understand your audience even better.
Sign up for their newsletters, go to their social media groups, interact with their followers and customers. If they have a forum at their site, join it and look at the questions being asked and the answers given.
Also, look at the products other marketers offer to your target market. Ask yourself:
- What do you like about them?
- What do you dislike about them?
- How could you improve upon them?
- What products are they NOT offering?
- What complimentary products could you create?
- What needs are being unfulfilled?
2) SWOT Analysis – Your Strengths, Weaknesses, Opportunities and Threats (SWOT) don’t just exist within you; they also exist outside of you and aren’t always under your control.
However, when you analyze your personal SWOT, you’ll be able to determine how to lessen the impact or even prevent it to start with. The more you know about yourself and your business, the more your chances of success will increase.
3) Interview Current Customers – If you have existing customers, it’s a good idea to get to know them in-depth. Here’s why.
When your current customers buy something from you, creating audience personas based on your current satisfied and happy customers will help you increase your number of backend sales.
The following ideas are great for creating audience personas from your existing customers:
- Interview them via email
- Invite them to call and leave a voice message
- Setup a day & time to interview them over the phone or via webcam
- Send them a questionnaire to complete (Offer them a freebie for completing)
- Have them DM you their answers via Facebook or other social media.
However you get them to answer your questions, make sure the answers are the right answers. In other words, make sure you know the right questions to ask.
More ideas for creating audience personas…
4) Google Analytics User Data – It’s imperative to install Google Analytics to your website. If you’re not sure how to do it, find an expert.
Google analytics will help you learn important information about your audience, such as those who are clicking, reading and interacting.
The information you gather can be used to get customers to know, like and trust you – as well as create better content marketing materials.
5) Conduct Surveys – If you have no audience or customers yet, but you know who you want as your audience, using Facebook ads to circulate a survey is great for creating audience personas.
In fact, when performed correctly – the right questions to the right potential audience – the end result is usually an accurate depiction of your target market.
Perhaps one of the easiest ways to create surveys is with SurveyMonkey. Give it a try and see if it will work for you.
6) Questions to Ask – It’s important that you to know the right questions to ask based on the research you’ve conducted. You can include as much or as little as you want when creating your personas.
Some things to consider asking include:
Name – What’s their name?
Age – How old are they?
Employment – What is their job title?
Income – How much do they make/disposable income amount?
Family – What is their status?
Values – What do they care most about?
Fears – What keeps them up at night?
Motivation – Are they motivated by fear, security, money or other?
Trust – Who do they read, listen to, and follow that makes them feel good?
Here’s an audience persona example:
Name: John Smith
Income: 46K, annually
Family: Married/1 Child
Values: Wants to provide more for his family
Fears: Economy and not being able to care for family
Motivation: Money, via fear and lack of security
Trust: Current subscriber to newsletter, purchased Internet Marketing for Dummies
Based on this audience persona, what types of content and products would you create and offer?
A good tool for creating audience personas in a visual format is Canva.com. You can use their layouts and images to help you create a good example of your audience member.
Once you do this, you’ll use this visual to develop all your marketing materials as well as your products and services.
Creating audience personas is one of the best Strategies To Capture And Engage Your Audience, While Quickly Building An Authority.
The end result for creating your persona is to know as much as possible about your target market.
The more you know about your target market, the better you’ll be at creating content and products that appeal to them.
The more great content you serve your audience, the more they’ll see you as the expert in your field.
As your reputation for being the expert in your field increases, the more likely you are to make sales.
As sales start to rise your confidence levels increase right along with them.
As your confidence levels increase, the better your content and product offerings will become.
Rinse and repeat!
Which of these tips helped you most?
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