Creating an information product is easier than you may think. Moreover, with today’s rapid advancements in technology, you may even be able to create a quality info product faster than ever.
Information products can be something as simple as an article that helps instruct people in the proper techniques of doing a task better, faster. These articles are then compiled into an ebook and sold online.
However, this very same information could be used to create an audio or video information product. There is simply no shortage of possibilities for creating high-quality information products that you can sale, which makes this business quite profitable, provided it is done correctly.
Listed below are a few information product creation tips that can use to help get you started.
#1: The first step is to perform a self evaluation. Questions to ask yourself include:
- What are you good at?
- What are you passionate about?
- What do you most enjoy doing?
It could be something as simple as a hobby, such as: photography, crafts, scrapbooking and other similar activities. Or even marketing and handy tips.
#2: Once you’ve determined your niche market, develop an outline for your information product. Your outline will serve as your guide to creating your information, thus helping you to keep focused and on track.
Also, be sure to create subsections for each topic, providing relevant content for each section. This is another reason for choosing a topic you enjoy and are passionate about, because it makes the creation process easier, faster and fun.
#3: Perform complete and thorough research. Perhaps the best way of doing research is to read other people’s work in your chosen niche. Ask yourself these questions when performing research:
- What do you like about their writing style?
- What do you NOT like about their writing style?
- What areas do you think they addressed best, and why?
- Did they leave out important information?
- How could you have made the information product better?
Performing complete and thorough research can give you a fresh and new perspective, and may even provide you with ideas for your own product. Always keep an open mind and be willing to learn new perspectives. Doing so will help you create an even better information product!
#4: The worst enemy of product creation is the dreaded and feared…Writer’s Block! Let’s face it; everyone has experienced the inability to come up with something to write about. I know I have.
When faced with writer’s block, the best thing I have found is to simply take a break and go somewhere quite where I can think about “other things” for a while. I usually end up out on my back patio overlooking the open fields of my ranch, in my favorite Adirondack chair, watching the animals and livestock. I keep a yellow legal pad with me, and if I think of an idea, and I usually do, then I write it down.
Sometimes we can get too “close to the forest” to see the trees, so to speak. When this happens, then simply take a break and occupy yourself with other activities. You may find that this helps give your mind a much-needed rest, thus stimulating the ideas you need to finish the information product.
#5: Always be sure to double-check your sources, writing style, punctuation and grammar. Poor grammar and sentence structure will not bode well with readers and customers. This will reflect badly on you. Proofreading your articles before compiling them into your information product ensures fewer grammatical errors and better quality content.
Creating information product can be easy, so long as you keep these creation tips in mind. You will also find that marketing products like these can provide you with a steady stream of income in the end.
Until next time…
Be good to yourself,