Does your website content hold your reader’s hand and guide them through your website? By that I mean, do you include links to other relevant articles or blog posts in your content? If you’re not embracing internal linking with content than you’re missing out on traffic and you’re denying your user the full experience of your blog or website.
There are actually several reasons why you might want to consider creating an internal linking strategy. You can use internal links to direct the search engine’s attention to a specific page. For example, you can include a link on 50% of your articles that directs traffic to an opt-in page or sales page.
“When links, both internal and external, point to a specific page, the search engine spiders stand up and take notice. It tells them that the page you’re linking to is an important page.”
You might also direct traffic on your site to a few pages that focus on keywords you want to rank highly with the search engines.
Internal linking is also used to enhance the user experience. For example, imagine you own a website about car repair. Your visitor arrives at your website because they found a link to an article on how to change your oil. At the bottom of that article, or embedded within the article, you also link to an article on how to change your oil filter and how to check your oil. You link to articles that will help your reader gain more valuable information.
They’ll also stay on your website longer and hey, they may even subscribe to your blog, sign up for your information or bookmark your site. The longer you can keep a visitor on your site, the more potential there is for profit.
But like anything online the last thing you really want to do is wing it!
You want goals, a plan, and strategies to make sure everything you do to build and grow your business is as effective and efficient as possible.
- Choose key pages to link to – For example, you may want to drive traffic to your opt in page, your sales page, or pages that focus on keywords you want to rank highly for.
- Make sure links look and feel natural – You want your links to feel as if they’re being mentioned in a logical and natural manner. There’s nothing better at driving away visitors than yanking them out of the experience with a misplaced promotion or link.
- Mind Your Links – You have a choice of the type of link you want to use. You can use an embedded link. An embedded link is essentially when a few words are hyperlinked. Your visitor clicks on the words and is taken to the new page.
Or you can include the full URL. For example, http://jamesartre.com/establishing-your-authority-and-credibility-with-content.
Now when you embed your link try to use keywords in your text. This helps with SEO and you will likely get a higher click through rating. For example, if you’re linking to an article on how to change your oil filter you might include the entire keyword phrase “How to change your oil filter” or “Change Your Oil Filter” in your hyperlink.
Finally, be sure to test and track your efforts. Find out which type of link performs the best. What link placement generates the most click-throughs? For example, you may want to link to relevant blog posts or articles in the first paragraph or at the end of the post. Try both and see which is more effective.
Writing consistently great content is about paying attention to your readers and prospects. Respond to what they need and want and you’ll be well on your way to a successful content marketing strategy and a successful online business.
Until next time…
Be good to yourself,