How to Use Your Analytics to Create Better Content

Know what to write and reasons why

create better content

If your are not using analytics to create better content for your blog, website or other content creation needs, then you are seriously missing the mark! Especially since analytics are so readily available and easy to employ.

Google offers free analytics, so does Adobe. My personal favorite is Clicky Analytics, but there are other Google analytics alternatives that you can use as well.

It doesn’t really matter who is providing the information, other then the fact that the information needs to be accurate. What is important, however, is that you have it installed on your site and are using your analytics to create better content.

Using Analytics to Create Better Content

Any analytics program worth its salt will tell you the following:

• Visits – Total number of visits to your site

• Page views – Total number of pages visitors looked at

• Pages/visit – Average number of pages viewed per visit

• Bounce rate – The percentage of users who left after viewing only one page on your site.

• Average time on site – How long a visitor stayed on your website

• New visits – The percentage of people who haven’t visited your site before.

It’ll also provide a Visitor Overview Section that shows:

  1. Where your visitors come from
  2. What keywords they used to find you
  3. How long they stayed on the site, and
  4. Average number of pages viewed per visit.

This is golden information!

Let’s start with the most obvious nugget of useful information: the keywords they used to find your website.

[clickToTweet tweet=”Knowing how people are coming to your site can help you create a more effective content plan” quote=”Knowing how people are coming to your site can help you create a more effective content plan” theme=”style2″]

For example, if you know that 50% of people are finding your site with the keywords “content marketing”, then you know to write more content that focuses on those keywords. It’s that simple.

The Clock is Ticking

The longer you can keep people on your website, the better. It doesn’t matter if you’re selling a product or service, or if you’re simply providing an information site that earns profits from AdSense and affiliate commissions.

Analytics tells you how long people stay on your site and how many pages they view. This is an important number and one you likely want to increase.

Monitoring this data as you continue to publish new content will tell you if your content plan is working.

[clickToTweet tweet=”The longer people stay on your site the more likely you are to sell them something.” quote=”The longer people stay on your site the more likely you are to sell them something.” theme=”style2″]

Where on Earth?

create better contentThe data from your analytics will also tell you where your visitors are coming from. Demographics can play an important role in your content.

For example, a service provider I know wrote a report for summertime planning and then gave it away to her list in June. Unfortunately, half of her list lived south of the equator…

They weren’t going into summer, they were heading into winter! Paying attention to their analytics could have prevented this mistake.

Create Better Content in 4 Easy Steps

  • Step one: if you don’t have analytics installed on your web pages, do it today or find someone to do it for you.
  • Step two: familiarize yourself with the layout and the data your analytics provides.
  • Step three: create a plan to review your analytics regularly, and
  • Step four: use the data to create your content plan.

Final Thoughts

Using your analytics to create better content is really a “no brainer”. All you have to do is install Clicky Analytics, Google Analytics code or other analytics program, and then keep track of your data.

Use the data that you collect to identify: what keywords your site visitors are using to find you, what they are reading while at your site, how long they are at your site and where they came from – their geographical location.

Use this information to determine what they read most and then create more of that type content. Be consistent and keep publishing content that adds more and more value to your readers.

Do these things and you’ll not only create better content, you’ll create a following of loyal readers who will keep returning to read what you write.

Question: What other data do you collect that I haven’t listed?

Now… leave me a  comment and share this with others! 😉

God bless,


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