If you want to experience success both online and off, then you must be able to write better content and connect with your readers. In order to do this, then it’s very important that you take the time to educate yourself.
It’s also important that you always proofread your work and answer the “WIIFM” question. Here’s a few pointers to get you started…
Tips to Write Better Content
Never Stop Educating Yourself – Perhaps the
most important habit you can form is to never stop educating yourself. One way to do this is to read articles, blog posts and sales pages that catch your attention.
Dissect the way the content or sales copy is written. Pay especially close attention as to how they deliver what the product is offering. Ask yourself:
- Did it make you want to buy?
- If yes, or no, then why?
- What caught your attention to begin with?
- What made you keep, or stop, reading?
- What did you learn if anything?
The answers to these questions become the starting point for your “cheat sheet” file you’re going to create. A cheat sheet file is simply a file where you keep examples of articles, blog posts, and sales copy that taught you something.
You could print them out and keep them in a tabbed folder (as I do) and label them “Good, Better, and Great” if you like, or in a folder on your desktop. Be sure to use a highlighter and a red ink pen, marking anything of importance and making notes of what you learned from the content.
Whatever system you devise to help you write better content, just be sure that you use it and never stop educating yourself! You’ll be glad that you did.
Always Proofread You’re Work – Always proofread your work before making it available to the public. Nothing kills your credibility more than when someone reads your work and finds grammatical errors, misspellings and content that doesn’t make sense.
Now, I’m not saying that you have to have a Master Degree in English or anything. However, you do need to write in a manner so that people can understand and follow you.
Also, it’s okay to be yourself and write with your own personality. However, you want to be sure that you take them by the hand, so to speak, and lead them through your blog post, article or sales copy.
Read Your Work Out Loud – Reading your work out loud can be kind of weird at first, but once you get the hang of it, you realize how powerful it works to write better content. You can actually capture up to 60-70% more of your writing mistakes when you read your work out loud, as opposed to reading it to yourself silently.
Why is this? Because your ears hear things differently than if you simply read the words. So be sure to read your work out loud, even record it so you can listen to it later before you make your content available to the public.
WIIFM – “What’s In It For Me” (WIIFM) is what you’re readers is ALWAYS thinking. Never forget this. The only reason anyone reads your content, whether it is a blog post, article or sales copy, is because they expect to get something from it.
Think of it this way…
What if you and me (that’s you reading this now) had taken a rafting trip down at the river, had a great time and while we were there someone took a picture of us together. Now, what if I said to you later after the pictures were developed: “Hey, take a look at this picture of us down at the river”… Who would you look for in the picture?
You would look for yourself in the picture, of course! Why is this? Because you want to see yourself in the picture to remind yourself of the happy events when they occurred.
Remember this lesson when writing your content: People want to know “what’s in it for me?” They want to see themselves “in the picture” of what you are writing in your content.
Can they see themselves being helped by what you are writing (offering) in your sales copy? If they don’t see it then you can bet they’re not going to buy it. And I don’t have to tell you what this means…
I could write an entire article on this alone. But for now, just remember these tips:
1. Short paragraphs (4-5 sentences)
2. Short sentences (This can be difficult, but try to omit unnecessary words)
3. White space (Too many words packed together make it hard to read; break it up)
4. Bold lettering (use sparingly, keep the impact you want to make in mind)
5. Bullets or lists (displays a list of the key points; easier to scan through)
Bonus Tip: Use graphics if you know it will help your reader connect with your content, your product, or simply make it more visually appealing. Photos, charts, graphs or even a screen shot can go a long way towards making that connection with your reader…
These tips are simple, easy to understand and can help greatly in your efforts to write better content for your blog, your articles, and even your sales copy. Each one can be put into practice quickly and followed, and following them can make you a better writer.
What idea did you like best about this article?
What tip could you add that works well for you?