Are you writing content readers respond to, or are you just churning out content hoping it will be found? If it’s the latter, then you’ll definitely want to make some serious changes before you get burned out and quit altogether.
You don’t want this to happen, right?
Then put the following ideas to work and start creating content your readers will love!
Writing Content Readers Respond To
Honestly, especially if you’re just starting out, it can be rather difficult to determine if your readers are reading your content.
Comments at your blog are one indication readers are reading your content; but not necessarily the only indication.
- Do your readers stay on your website for more than a few seconds?
- Are your email list and RSS subscribers growing?
If yes, then you’re probably doing something right. But there’s always room for improvement, right?
If you’ve been writing content for some time, look closely at the content your readers are responding to.
These may include blog posts with a lot of comments, articles that have been linked to often from social networking and bookmarking sites and most of all, those posts with a large number of page views.
Also, be sure you measure Click-Through Rates (CTR) – because you are including a call to action and a link in your content, right?
4 Elements to Writing Content Readers Respond To
Okay, let’s pretend you’ve never written an article or blog post before (perhaps you haven’t).
What will it take for you to begin writing content readers will respond to?
In my experience, as well as the experience of many other content marketing experts, the following elements can help grab your readers attention and hold their interest:
Humor – This is probably the most difficult way to engage a reader because, well, let’s face it…most people just aren’t funny.
However, if you are funny then use it to engage your reader.
It’s a rare talent and it shouldn’t be wasted!
Unless you’re writing for a specific niche market that uses vulgar language, then leave this out of your content.
Problem Solving – Show your reader how to solve a problem. Everyone has problems!
They may not be end of the world type problems, but we’re all on a path to improve and overcome challenges.
From the size of our bank accounts to our writing abilities, we all have room to improve – or we can at least try.
Tap into the needs and problems your audience is having and help them improve.
Make it simple and fun and you’re well on your way to writing content readers respond to!
Personality – Share your personality in your writing. Whatever it is.
You might be warm and friendly or you might be a total jerk.
Guaranteed, when you embrace your personality in your writing you’re going to get a response.
Hey, some people have really capitalized on the “I’m a jerk and I don’t care” personality and brand.
Path – Lead your reader through your content. Provide a logical path of points that lead to a call to action.
For example, if you write an article about how to replace your oil filter yourself, walk your readers through the steps on how to do it. Then you might end the article with a call to action that leads them to a DIY automotive repair home study course.
Asking your readers to take action is a great way to generate a response.
Before you sit down to write your next piece of content do this:
1) Take a deep breath
2) Relax, and
3) Ask yourself…
“Why should my reader read this content?”
“What benefits am I providing in exchange for them reading?”
“How can I add value to the reader’s experience?”
Allow your personality to come through in your writing. Don’t waste valuable time trying to be what you think you should be or what some “guru” states you should be.
There are enough people who will be attracted to you because they relate to you in some way. If you try to be something you’re not, unless you are just a complete babbling idiot of a person, then you’ll miss out on people you could have truly served.
Provide value to your readers by solving a problem and then give them an action to take.
But most important, test and track your results so you know precisely what your readers respond to.
How About You?
Have you had success in writing content readers will read? If yes, then I’d like to hear your input in the comments!
If you’ve struggled to write content your readers will read I’d like to hear your story as well. Perhaps we could help you in this area.
As always, thank you for commenting and sharing!
Until next time,