Title tags are the most basic, and essential, elements used by search engines to determine what is on a particular page. They also inform your reader of the same. More often than not, they appear in your browser tab when you go to the site in question. They are also used as anchor text when you share them on social media and in the search results. In other words…they are important!
8 Tips for Writing SEO Title Tags
To write title tags that peak the interest of search engines and people alike, follow these tips.
1) Use a Good SEO Plugin – If you use WordPress, as I and millions of others do, go over and grab the Yoast SEO plugin.
The SEO plugin by Yoast makes it easy to optimize title tags for the search engines.
Once you’ve written or copied and pasted your content into your WordPress WYSIWYG editor, simply scroll down until you see the SEO options – the first one is the title tag.
Insert or write your keyword optimized title in the box provided, then click the “Save Draft” or “Update” button on your WordPress admin bar.
As you can see from the screenshot provided, there are additional options for optimizing your blog post.
The free version of Yoast SEO Plugin is great as is, but the premium version provides more SEO options.
2) Use HTML – If you have an Hypertext Mark up Language (HTML) website or another type of website where you have access to the HTML, you can change the title tags yourself.
They’re located at or near the top of the page.
It is surrounded by the head tag and is called a title tag.
It looks like this:
3) Write for People – While search engines use the title tags for information, the fact is people will be using and reading your website and content.
Write all your title tags for them.
Usually a good order is “keyword, keyword | brand”.
4) Use the Right Length – Title tags only show up to about 60 characters.
Your best bet is to keep the characters, including spaces, between 50 and 60 characters long.
That way your results will look great and not be cut off.
More on writing title tags…
5) Order Keywords – Ideally, your primary keyword should always be first – if at all possible.
Then put the other information after the keywords.
The reason for this is because people are looking for that keyword and it will catch their eye and also the search engine’s attention.
6) Your Biz Name – If you have a major brand or are building a major brand, it’s important to follow up the keywords with the brand name on every title tag.
Many WordPress installations automatically do that, so you don’t need to do it too.
7) Make Them Unique – No page should have the same title tag or title as another page.
It should be completely unique and identify only that page.
If you’re not careful about this, it will negate the effort of creating the title tags.
8) Avoid Keyword Stuffing – You don’t need to put more than a main keyword and a secondary keyword in any title tag.
Keyword stuffing isn’t something Google likes, so it’s best if you don’t do it or your site might be seen as spammy.
Title tags are very important because search engines use them to help your audience find you, and it makes it clear to users what’s inside.
One of the many tools for writing title tags that peak interest, is CoSchedule’s Headline Analyzer.
Again, write for your reader first and the search engines second.
Don’t skimp on creating title tags and you’ll see your income and conversions move upward.
What about you?
What successes have you had writing title tags? I’d love to hear your feedback in the comments!
And if you’ve struggled in this area, I’d like to hear your story as well!
Until next time,