How to Organize Your Content Plan

Did you know that business owners are supposed to spend almost half of their time planning their business? Seems like a lot of time, doesn’t it? Yet with careful planning for the present and the future, you can create a business that runs like clockwork and grows progressively day-by-day, week-by-week and year-by-year.

So what are you supposed to be planning?

One of the most important aspects of any online business is the web content. You know, those articles, blog posts, free downloads and information products you use to market, drive traffic, sell products and/or services and grow your business?

To put it quite simply, your content plan is something to pay attention to. You want it to be easy to use, easy to follow and of course, that means organization.

Now, organization isn’t for everyone, I know that. There’s inevitably someone who will say, “But I’m more of a “fly by the seat of my pants” kind of person.”

Great. You go do that and I’ll talk to the other 99% of the people who want their path to online success to be easier.

What Goes Into Your Content Plan?

Your content plan outlines things like:

  • How much content you’re going to publish and when
  • Where you’re going to publish the content
  • What the content is about, specifically
  • What the goal for the content is
  • How you’re going to promote the content
  • How you might reuse and/or re-purpose the content
  • How you’re going to create the content

KISSKeep It Simple Silly (You thought I was going to say “stupid”, didn’t you? That’s not nice.)

Organization doesn’t have to be difficult. You don’t need to color code everything and get your label maker out. You do want to create some sort of system that works for you. Here’s a quick example of a KISS content organization system.

Terry sits down once a month and plans content for the entire upcoming month. The plan includes article marketing, blog posts, email marketing content, social networking content and linking strategies. Terry keeps the plan in a simple three ring binder. Each month he gets a new divider. This helps Terry test and track the previous month’s results.

Good old Terry likes lists, so he keeps it simple. He creates a spreadsheet with 30 articles/blog posts and email messages, each listed by the title. Then he creates a column for keywords, goals/purpose and when the content will be published. He leaves a column blank for results and data collected after the fact.

Terry marks the content he’s going to write himself and sends a list of ten that his virtual assistant/ghostwriter will write. It takes Terry literally an hour to plan his content for the month. Five minutes to send the list to his writer and a few more hours to write his content. That’s it. He’s done and he can spend the rest of the month focusing on income generating tasks. And fun. Terry likes to have fun.

The three ring binder is a quick and easy way to plan and organize content. You may prefer a mind map or a software program. It’s up to you. The point is that organizing your plan leaves more time in your day for money and fun.

Getting organized costs you nothing, staying unorganized is costing you plenty. Whatever it takes, get your monthly content needs down on paper in the form of a content plan.


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