In this article on Personal Branding, we’re going to discuss a few steps you can take to create your own. But first, when you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola, right?
These are some of the biggest brands in the world, and we have pretty good ideas of what to expect from their products and services.
We know what their logos look like and of what their guiding principles are.
But what about Angelina Jolie? David Beckham? Tim Ferriss? Jennifer Aniston (The girl next door) or even Donald Trump?
Because actually, these are brands too.
We know the name, we know the look, and we also know what they’re all about and what their ‘mission statement’ is.
These people have turned themselves into brands, just like the previously mentioned companies, and have built up the same amount of recognition, trust and exposure that they have.
And you can do the same!
Personal Branding Simplified
[clickToTweet tweet=”If you can’t find your own center and love for yourself, nothing else works – Chris Brogan” quote=”If you can’t find your own center and love for yourself, nothing else works – Chris Brogan” theme=”style2″]
Personal branding comes down to this: placing yourself at the forefront of everything you do. This includes your marketing campaigns, web design and your message – everything!
You might call your website JoeForAmerica.com, for instance, and bill yourself as “Joe the Plumber”. You could create a catchy byline like Joe, such as “It’s not about right or left, it’s about right and wrong” (Check out Joe’s site and see what a great job he’s done at personal branding).
Place a photo of yourself front and center and tell people about you, what service you provide, and why they can trust you.
Obviously, this means you need to be willing to open yourself up to a large audience.
And this also means in many ways, you need to strive to become the embodiment of the message you’re selling.
For instance, if you’re a health and fitness guru then you need to be in great shape!
Advantages of Personal Branding
While there are some downsides to a personal brand, like privacy issues, there are also a lot of upsides too.
One is that it makes social media considerably easier.
Once you have a personal brand, you are trying to get to know your audience personally. That means you can treat them almost as you would your own friends and that you can post the same kind of content.
Rather than needing to find exciting industry news, it’s now okay to post about a great restaurant you visited recently – especially if your blog is about healthy eating!
Maintaining your Instagram account can become a matter of posting images of your day from your phone camera.
And all this is going to help you to build a lot of trust and familiarity with your audience. These people have seen what you had for breakfast, you clearly have nothing to hide, so they might well decide to buy your products or listen to your advice!
[clickToTweet tweet=”The keys to brand success are self-definition, transparency, authenticity and accountability – Simon Mainwaring” quote=”The keys to brand success are self-definition, transparency, authenticity and accountability – Simon Mainwaring” theme=”style2″]
Check out famous people and look at how they used personal branding to get their names “out there”.
Look at some of the top personal websites online (check out these top 10 sites) and see how they’ve branded themselves.
Branding yourself may be uncomfortable at first, it may push you out of your comfort zone, and it may mean giving up a little privacy. However, the friends you make along the way, and the business you generate because of it is well worth any potential downsides.
Question: How have you used personal branding to grow your business?
All that’s left to do now is leave me a comment and share this post! 😉