Due to ever changing search engine algorithms, writing unique content is more important than ever. The Google “Freshness” update of 2011 is a good example of this. According to Google, recent algorithm changes affected up to 35% of searches (depending on the language and domain name you are searching on, obviously).

However, before I bore you to tears with algorithms or the importance of writing unique content, let me ask you a simple question…

What is your reason for writing content to start with?

For instance, I am writing this post to inform you of the importance of writing unique content. My goal is that you will enjoy this content, get something useful from it, and then share it with others using those huge share buttons at the end of the post

I write content for traffic. That’s it – plain and simple. I am sure you create content for the very same reasons, correct?

You want to increase the amount of traffic coming to your site. In this case, it is likely you want to write unique content for your blog or website, with the goal of driving traffic to your site.

“…are you getting the most traffic possible?”

However, even more important than just getting traffic to your site is, are you getting the most traffic possible? As an Internet user yourself, you do not want to read the same content repeatedly. Therefore, in order to keep your readers interested, you must continue writing unique content.

Unique content drives traffic, plain and simple!

Keep this in mind if you are ever tempted to copy and paste a piece of PLR as is into your blog. Remember, writing unique content is “King” when it comes to getting the most traffic possible from your content.

Be good to yourself,

James