The holidays and seasons present an opportunity to create original content that not only boosts SEO but also provides value to your audience and prospects. During various holidays and seasons it’s not uncommon to find a rise in search engine traffic for holiday keywords.
Let’s take a look at how you can take advantage of the seasons to create great content.
1. Holiday Articles
A simple way to capitalize on the holidays is to write articles that directly relate to them. For example, if you have an information website that promotes various computers you might write an article titled:
- “Back to School Computer Shopping Guide.”
- “Christmas Computer Comparison Chart.”
- “How to Find Budget Computers after Thanksgiving”
The list could go on and on but you see the point. Make your content timely by integrating it with the current holiday or season.
2. Holiday Gifts
Everyone loves gifts and you can embrace the holiday gift giving spirit by giving away content. For example, you might create a free report on how to buy a computer for your college student and give it away during the back to school shopping season. Inside the pages of your report you will ,of course, link to relevant affiliate sites so you can earn income from this free report.
Your gift doesn’t have to be a report or e-book. You can also give away worksheets, blueprints and templates, free videos and checklists. For example, “The Back to School Computer Buying Checklist.” These free gifts help your audience, readers and subscribers feel appreciated and it drives traffic to your website. (Not to mention it also provides an opportunity to earn affiliate income.)
3. Holiday Promotions
Finally, take advantage of the holiday to create new promotions. You may partner with others to create unique promotions or you may bundle or package your items in a new way. For example, if you offer coaching services, you might announce a “back to school” coaching package. If you have an information site about computers, you might send your email list a coupon or a special promotion from an affiliate
There are many ways to take advantage of the holidays. They provide a way to create fresh, timely and valuable content and that’s what it’s all about. If you can consistently provide value and interest you will grow your business.