Creating Viral Content comes down to your ability to create content that captures the attention of your ideal reader to the point that they want to share it with others; especially via electronic means, such as social media.
But what does going viral mean exactly?
“Going viral” simply means content that a large number of people bookmark, forward, post on social networking sites and link to.
Viral content can actually spread from one corner of the globe to the next.
It spreads like a virus getting more traffic and reader engagement!
Let’s be clear…
Viral marketing is content marketing!
However, when you’re creating viral content your goal broadens even further.
Of course you want to offer value to your prospects and customers, but you also want to go beyond offering basic value.
You want the content to be so compelling that people absolutely must share it with others.
That’s a tall order, right?
Actually, there are tried and true ways to get your content to go viral.
Creating Viral Content: Appeal to Reader Emotions
Humor – Who doesn’t love to laugh?
Think about all of the videos and pictures that are shared daily.
Most of them are funny.
Anger/Controversy – Like to stir the pot? Inciting passions and creating controversy can definitely go viral.
However, you may want to tread lightly with this one. Controversy isn’t for every niche or audience.
Hope/Inspiration – The second most shared type of content is the inspirational content.
It’s the video with the dog lying under the fallen soldier’s casket.
It’s the article that share’s a poignant story of struggle and redemption.
Hope is powerful stuff.
Creating Viral Content: Trigger Deep Emotions
Creating viral content that appeals to reader emotions is only the first step.
You must also create content that triggers deeper emotions, such making people laugh, cry or shout.
What type of content works best?
Consider the following:
- Quotes or mini posts: People love quotes and they can be really funny. For example, the “SH*T My Dad Says,” TV show started out as a simple micro blog. It went viral and the rest is history. It made people laugh
- Lists: Many people love lists and they can be funny, too. A simple example might be, “Top ten dumbest headlines.” The headline alone is going to motivate people to read it and if the headlines are funny then people will share it as well.
- Video: Video, thanks to YouTube, is probably the single most popular type of viral content. Funny, shocking, poignant – it all works.
- Images: Photos and cartoons are common viral images. They can capture an idea, make people laugh and even motivate action.
- Stories: People enjoy sharing messages that touch or inspire them. Stories of struggle and success, heartache and redemption or stories that cite an injustice can rouse people’s emotions.
Think about your audience and the messages and content formats they might respond to.
Consider the emotions they’re feeling as it relates to your niche.
What makes your audience laugh?
What makes them mad?
How can you touch or inspire them with your words, graphics and video?
Integrate viral content into your content marketing efforts and reap the rewards of viral buzz!
Until next time,