Tips for Creating Your First Information Product

creating information product

Creating your first information product can be overwhelming for most online marketers. No matter how easy some people say it is, the whole process can be somewhat intimidating. If this describes you, then the following tips will help you get past these fears and start writing.

Create a Product Outline – The first thing you want to do is to write the outline for the product you’re going to create. Having an outline will break the creation process down into smaller steps, thus making the writing process more manageable and less daunting.

This also helps to stimulate your creative thinking processes, thus adding additional information and chapters to your eBook.

Also, the more details you add to your product outline, the easier the writing process will be. Taking time now to do all the prep-work before you begin will save you a lot of time and headaches later.

Get Help With Research – If you get overwhelmed trying to find all the information you require for your product, seek out the help of a Virtual Assistant (VA) and pay them to do the research. Be sure to give your VA a bulleted list of what the product will include, but not the complete outline. You could find that the VA you hired copied your ideas and used it for themselves.

Once you receive the research from the VA: check it for accuracy, check it for completeness, and check if it gives you all that you need to create your product. Once you have the completed research, start putting it into your own words and make corrections as needed.

Make a Recording of Your Thoughts – Most of us, me included, have difficulty putting our thoughts into words sometimes. If this happens to you, record your thoughts to an audio file — I use an MP3 player or the microphone on my computer — then transcribe the audio onto paper. You’ll find that you have quite a few pages of material. Now, go through your documents and edit them to make sure your words flow naturally, adding additional information as necessary.

Try Outsourcing Your Project – This will cost you a small investment, but if you’ve been waiting to get started for more than 90 days, then it’s time to get started. Go to and and search for ghostwriters who have information product creation experience. Always ask for samples of the writer’s work, their pricing structure and turnaround times for your project.

Here’s a little trick I learned, almost by accident…

Have the ghostwriter complete one chapter of your eBook for an agreed price, if they don’t produce the results you want, politely move on and you’ll have invested very little money. This may add more time to your project, but it’s best to find out now rather than later when the entire project is completed.

There’s a wonderful sense of relief and accomplishment that comes with finishing your first information product, and the best news is, once you’ve made one and learned the ropes the next is going to be much easier.

What are you waiting for? Let’s get started! Here are your four action steps:

  1. Do your market research to make sure there’s a demand for the product.
  2. Take your time and write a very descriptive outline for your product.
  3. Do your research for each section of your product outline, or hire a Virtual Assistant (VA) to do the research.
  4. Complete/write each section of your outline or outsource this to a ghostwriter to complete the project for you.

Take this one step at a time, and before you know it you’ll have created your first information product!

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