Having mobile friendly websites is critical to your online success, due to the fact that literally hundreds of millions of smartphones are sold each year around the world. Access to the Internet nowadays is as close as your cellphone, and billions (with a “B”) of searches are performed each day.
If you’re serious about running a successful business online, and I know that you are, then you absolutely must have a great mobile website.
Doing so will help you build better relationships with consumers, drive more traffic to your websites and make more sales online.
Let’s take a look at some important statistics…
Mobile Friendly Websites: Statistics
According to a study conducted by Google:
- There are 143 million smart phones in use in the U.S.; 71 million tablets.
- Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total.
- Of anyone who owns a smartphone, 77% use its search functions.
- Almost 9 in 10 of those who conduct a search take some kind of action as a result of that search (including “liking” or buying).
- 53% actually buy something as a result of that search.
This isn’t the only study showing this kind of data. Study after study has shown that mobile users are buyers. People who take out their phone to look up a pizza shop are generally going to actually buy pizza.
If you’re not catering to the mobile crowd, you’re missing out on a lot of buying traffic.
Non Mobile Friendly Websites Are Difficult to Navigate
One of the most important things business owners
need to realize is how difficult it is to navigate a non-mobile site on a mobile device.
Try it. Visit a few websites in their web format. Buttons are hard to click because they’re small. Text is hard to read because the screen width is too long. Images take a long time to load.
All in all, it’s quite a painful and frustrating experience. People who stumble upon a website that only has a web version often end up leaving, simply because they do not have the time for the effort it takes to view the site.
The ROI on a Mobile Friendly Website
As with making any kind of business decision, the most important consideration when all is said and done is the bottom line. Will building a mobile friendly website actually make you more money?
The answer for almost any business is a resounding “YES!” Your customers must be able to find you on mobile. They need to be able to view your site, to find your hours, to view your menu or to even be able to place an order.
Remember to also consider the negative ROI of not having a mobile site. How many people who might have otherwise bought decided to leave instead, simply because they couldn’t find the information they needed?
What It All Comes Down To
To sum things up, mobile friendly websites are essential because more and more people are using smartphones. It’s become an inseparable part of many people’s everyday lives. If your website isn’t mobile friendly, you’re going to alienate a lot of people and lose customers. It’s as simple as that.
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