You ever notice how some email marketing campaigns takes off and flies while others, perhaps yours, dies? Why is this?
It’s because your emails SUCK that’s why 
Seriously, if the emails that you write do not deliver value to your readers, than they will they not read them; if they do not read them, they also will not share them with others.
This is reason why most email marketing campaigns fail…
They do not deliver VALUE
It does not matter what list size yours is either…
For instance, you could send 15,000 emails to a list that size, but if they did not offer any real value to your recipients, what are the chances they’ll share them with others?
Slim to none!
On the other hand, what if you sent 1500 emails to a list that size, but it gave them something of real value, something they could use to solve a problem in other words. What are your chances now they both read and share your emails with others?
Much better than “slim to none”, I guarantee that!
How to Get The Most From Your Email Marketing Campaigns
1) Think of Your Recipients, First…
- What do they want?
- Will they be interested in what you’re writing?
- What is your purpose for writing them?
Always write with your recipients in mind, first.
2) Keep Your Emails Congruent With Your List
This is especially important if you’re a niche marketer. Sending emails that are off-topic to your niche sends mixed-signals, thus confusing your recipients.
3) Keep Emails Short and Concise
Everyone is busy nowadays; this is especially true when people are skimming through their emails. Blasting your list with emails containing a 1,000 words or more each will get you nowhere. They’ll not read it, delete it or mark it as spam.
If you should have to send your list a lengthy email, then create it as a PDF and then send them the link to download and read it later. Alternatively, make it a two-part email and send them out separately over two days.
4) Don’t Talk About Yourself
To be perfectly honest, your list could not care less about what you’ve done. They don’t give a rip of how much you’ve earned online, or the millions of other things marketers send to their list – so don’t talk about yourself.
Instead, talk about your email recipient. Give them specific instructions on how-to solve a problem, as well as pointers and tips that do the same.
Give your list tools or resources that will actually do what you tell them they will do.
Remember this: Your email marketing campaigns are about your list, NOT you.
5) Stop Sending for Sending’s Sake
If you have nothing important or valuable to say then don’t say it, simple as that. If you’ve bought into the ol’ “Email-A-Day” theory, then get a refund!
If you’ll focus more of your efforts on providing high-quality content, content that readers can actually use, then there’s no need to send more than two or three emails per week.
Put these email marketing campaign tips to work for you starting today. Doing so will give you results and this is all that matters.
A single email that gets results is a hundred times better than a hundred emails that don’t get you anything.
- James
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Don't be shellfish... ;-)
About James Artre
Hi Jessica,
Thanks for dropping by!
My very first venture years ago into marketing was as a list “cleaner” for a direct-marketing firm. Because of this experience, I learned just how important quality information plays in the value of a good list. Especially when you are doing something as expensive as direct mailings.
And yes, it is easier and better to email to a small list of people who want to hear from you, than it is to blast emails like a shotgun and hope you hit something with them.
- James
Thanks for dropping by and making a comment, Vincent!
Email blast??? Are you, ahem, “blasting” to a list you know or potential consumers from a list that you purchased?
James
Have you considered adding a blog page to your website, posting to it regularly with content relevant to your audience, with an opt-in form so that you could start building your own email list instead?
- James