I just finished another copywriting job for a local newspaper, that pulled in some really good results for my client, and myself (smile). I can remember a time, however, when these types of results were not the case! In fact, I can remember a time when I would actually apologize for having wasted a potential client’s time if they “weren’t interested.” Sheesh, talk about low self-confidence!
However, the same is not the case today…
Listen, what I want you to take from this article, is the fact, that when you begin to take yourself and your business seriously; pony-up the money to invest in personal coaching, mentoring, and whatever else it’s going to take to get you to where it you want to go in life, then it really starts to pay off after awhile…Big Time!
Now, I know it may not seem like this at the time you’re going through the trials and tribulations. But let me reassure you, for all the times you’ve spent falling asleep at the computer, for all the times you’ve driven the miles to sit in a cold, hard chair at a seminar, I can tell you for a fact, the results will come and they are worth it!
Back to the opening story…
Years ago, when I would step into an office to speak with potential clients, many times I would be brushed off by an egotistical reply, such as “We’re not interested!“ And at that time, I seemed to be meeting a lot of these, uh, egotistical people. I can remember a time when this type of attitude would have sent me packing for the door, apologizing my way out for interrupting their precious time. Has this ever happened to you? If so, then let me encourage you that this doesn’t have to be the case, anymore..
Listen, since I developed the attitude that it’s “their loss, and not mine!” I never have a problem getting a new client, unless, of course, they either don’t want to pay for results, and/or don’t appreciate the value of truly great copywriting. In either case, I don’t want their business anyhow (Can you smell attitude about now? – wink)…
Stop, this sense of self-confidence in my abilities to “deliver the goods” came about as a direct result of the coaching, mentoring, seminars and money I invested with my coaches, and in myself. It’s the best investment I’ve ever made!
So nowadays, such as I did recently when I spoke to the managing editor of a local newspaper, I said this: “Hi, I’m James Artre with AIM, Inc. I’m here to offer you a challenge, and here it is, I will write the next 10 space ads for you at no cost. My ads will out-pull anyone else’s ads you currently have on staff. And when (not if, more attitude here) I deliver on my promise, you’ll promise to use me at my regularly scheduled rates. Do we have a deal?”
Now that’s attitude, baby!
Listen, the results speak for themselves…
I now write ads for not only a local newspaper, but many additional clients worldwide. And more often than not, I get whatever price I ask. How, you may ask?
Because…
- I deliver the goods, and
- I always keep my promises
So the next time you’re faced with the decision as to whether or not you can afford the cost of training, coaching and seminars, all I have to say is…
You can’t afford not to!
Godspeed,
James Artre
{ 2 comments }
Copywriting is also a skill that takes years of practice to become very effective in advertising what you are selling and ;~,
Brian,
Copywriting can take years to master, but only days to learn! The key to writing eye-ball grabbing copy that sucks in subscribers and cash like a vacuum on steroids, is to follow a proven copywriting system. Thanks for the feedback!
James
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