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James Artre

5 Copywriting Tips for Creating Customer Motivation

creating customer motivation

One of the best ways to view your copywriting skills, is as the art of creating customer motivation via the written word. The written word has the incredible ability to persuade people to buy. The question is…

“How do you tap into this power to create motivation?”

By mastering and implementing the following 5 copywriting tips for creating customer motivation, that’s how! Continue…

Target Market: Understanding the 3 Graphic Segments

target market

Your target market is a group comprised of three graphic segments: Demographic, Geographic, and Psychographic. Within each of these segments there are unique characteristics that make your market who they are. Those unique characteristics in many cases are quantifiable. This ability to measure and track them makes it easier to market to them.

Let’s look at Demographics first because that’s the segment that you’re probably most familiar with. Continue…

An Overview of Viral Marketing

viral marketing

Viral marketing is a marketing tactic that depends on people instead of the usual promotional campaigns to relay information to others. Online marketers who promote their products or services normally use this strategy. Like the biological virus where the term was derived, viral marketing relies on “carriers” to transmit the message quickly. Let’s take a closer look at how this works… Continue…

5 Common Outsourcing Mistakes to Avoid

common outsourcing mistakes

What follows are 5 of the most common outsourcing mistakes to avoid when outsourcing work to be performed by others.

Believe me when I tell you that outsourcing is not “rocket science”, it is however easily mishandled.

Whatever your reasons for outsourcing could be, your outsourcing goals are simple: Continue…


What you are about to read are simple tips for writing press releases to increase traffic to your site.

If you are unfamiliar with writing press releases for traffic, than this may come as a surprise… writing good press releases is NOT about a major news story.

In fact, it is merely a way of letting the public know about new developments – such as the launch of a new website for instance. Continue…

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