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Content Creation Strategy: Connecting With Readers

If you’re a blogger, video marketer, internet marketer, or an information product creator, you’ve no doubt struggled with the issue of content creation. You can have the best ideas, but if you don’t know how to use these ideas to create high quality content for your website, it will fail. [...]

5 Copywriting Tips for Creating Customer Motivation

One of the best ways to view your copywriting skills, is as the art of creating customer motivation via the written word. The written word has the incredible ability to persuade people to buy. The question is, how do you tap into this power to create motivation? By mastering and [...]

Target Market: Understanding the 3 Graphic Segments

Your target market is a group comprised of three graphic segments: Demographic, Geographic, and Psychographic. Within each of these segments there are unique characteristics that make your market who they are. Those unique characteristics in many cases are quantifiable. This ability to measure and track them makes it easier to [...]

An Overview of Viral Marketing

Viral marketing is a marketing tactic that depends on people instead of the usual promotional campaigns to relay information to others. Online marketers who promote their products or services normally use this strategy. Like the biological virus where the term was derived, viral marketing relies on “carriers” to transmit the [...]

5 Common Outsourcing Mistakes to Avoid

What follows are 5 of the most common outsourcing mistakes to avoid when outsourcing work to be performed by others. Believe me when I tell you that outsourcing is not "rocket science", it is however easily mishandled. Whatever your reasons for outsourcing could be, your outsourcing goals are simple: 1) [...]

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