The very best forms of communication are perfect examples of economy in action. They are concise. They are to the point. They are cost effective, in terms of the time spent conveying information. They do not waste time. They do not beat around the bush. They are sleek and elegant, and they are lean and pointed.

Effective communications also whet the appetite for information and, at the same time, leave you hungry for more. There is no fluff, and there is no filler. Every word used is for the best effect and the greatest possible impact. All of this occurs because the writer picked a topic they knew about and then religiously stuck to that topic while writing.

Choose a Topic and Not Know What to Write?

Another preliminary step in the process of writing is to choose a topic. It may seem incredible that someone would start writing without first making this decision, but it happens all the time.

In fact, it is a leading cause of failure among aspiring writers. You see, writing is like planning a successful military campaign. Before you even think of sending your troops into battle or placing words on a page, you need to have a clear goal in mind. You also need a detailed plan on how to achieve this objective.

Finally, you need to consider the logistical ramifications of that plan. Without these things in place, you will lose the battle or, in this case, fail to meet your writing goal.

  • When you choose a topic this becomes your goal.
  • Your outline, which helps you stick to that topic, is your detailed plan.
  • The research you do on your topic prior to writing comprises your logistics.

Choose a Topic Based on Your Knowledge

It is essential to remember that the nature of the topic does not matter. It can be a “How to” article or a simple blog post. The only thing that does matter is that it is a topic that interests you and one upon which you have a modicum of knowledge.

What many successful writers do not tell you is that they did not know everything about their topic when they began writing. Sure, when you read the finished product it seems like they are experts. However, most writers spend two hours researching for one hour spent writing. The groundwork was laid for that expertise long before you put pen to paper, so to speak.

So choose a topic, any topic. If you know enough about it, then you will be able to convey that knowledge more effectively. That is something your readers will appreciate.

If I were to ask you “What is the most powerful force in the world of business”, what would you say? Money? Money is the primary reason for all business motivation. It is the reason all businesses exist. It is also the very reason many businesses no longer exist… Read More

The world’s economy operates on a simple concept — profit. This sounds obvious, I know. However, you might be surprised at how often people fail to grasp this simple fact. Businesses exist for the purpose of making profits. Even if we define profit as the difference between the cost of a good or service and the sales price, it is clear that money is what makes economies tick.

In today’s overly sensitive and misguided anti-business environment, the term profit has become a dirty word. The reality is that profits are what create the motivation to produce and, for this reason, create jobs. In fact, it is the desire to produce profits that cause innovation, lower prices, better customer service, and more. In other words, profit is the underlying factor in creating a better marketplace for consumers.

We can attribute this phenomenon to capitalism’s effects on the world economy. Of all the economic models ever devised, capitalism is the one that produces the best results. Note that the best outcome does not necessarily mean optimum results. It only implies that capitalism — appealing to the innate human desire to satisfy one’s self — seems to produce positive results as a byproduct of this potentially harmful quality.

In other words, in our attempts to secure more assets for ourselves, we begin to place more value on the consumers who purchase the products or services that create those assets. Thus, it is “greed” and not altruism that results in better prices and products for consumers.

Greed’s Relationship to Inbound Marketing

Inbound Marketing

In a sense, this is the same idea behind inbound marketing. Inbound marketing is founded on the principle, that giving potential consumers more value for free results in ever increasing revenues over the long haul.

A business practicing inbound marketing will, typically, place free quality content on its website. They will publicize the existence of this content through non-promotional means, usually by search engine optimization, social media marketing and the like. This natural publicity generates traffic back to their website. This traffic is made up of individuals who are curious about the nature of this free content or who have an actual need that they feel the content will meet.

Either way, if the content is of high quality, then these individuals will begin to trust the business that provided the material. Eventually, this trust will extend to products and services the company offers for a price. In this way, the lead is converted into a sale.

Inbound Marketing

Greed is defined as “the intense and selfish desire for something”. If you are literally starving to death, and you have an intense and selfish desire to eat, are you being greedy? If you are sick and tired of being broke and have an intense and selfish desire to have more for you and your family, to live a better and more secure lifestyle without the constant fear of debt hanging over your head, is this also greedy? According to Webster’s definition of greed it is.

Greed, or the intense and self-centered desire to have something, is not necessarily a bad thing. Those who say that it is are usually coming from a position of petty jealousy or are guilty of standing in judgment over those who have more than they do. Neither of which is a pretty site and have no place in a society that prides itself in tolerance.

Inbound marketing taps into the power of greed by giving people free and valuable content. This is done with the intent to build trust with readers. Does this process of giving away free content cause people to want to create even better content for their readers? Of course it does. Is this greedy? If it is, than I am guilty as charged.

The central idea behind mind mapping is to write/sketch your thoughts in a logical way that can help you to memorize a topic, to make decisions, and to inspire creativity.

Mind maps are a tool used regularly by creatives, by memory masters and anyone struggling with ideas.

Schools, Universities, and other educational institutes, value mind maps for their effectiveness in aiding recall and the free flow of new ideas.

What Does Mind Mapping Look Like?

mind mapping

The best way to visualize mind maps is to imagine a web. Normally, you will have one central focal point that will often be a drawing or a word denoting the primary ‘topic’ that you are exploring. If you were researching “content creation strategy”, for example, then you might start out with the words ‘Content Creation’ or ‘Content Strategy’ in the center.

From there you would then have any number of “threads” coming off your central topic (content creation strategy) to show the main points. In our content creation strategy example, this might mean that you have separate ‘arms’ coming off for ‘brainstorming’, ‘headlines’, ‘keywords’, etc.

From there you can then break down your ideas even further with yet more connecting lines. This allows you to create as many sub-points as you like, almost like a flow chart.

Eventually, you end up with lots of different sections, each linked by threads to their overarching heading. You can also add notes, drawings, and other elements to annotate your information and to help give it more contexts.

There are a number of visual mapping software tools available, including mindjet and mindmapper. If you are searching for a free mind map tool, try FreeMind.

Why This Mind Mapping Layout Works

This type of layout works much better than just writing down your ideas in a large block of text for many reasons.

  • It allows you to locate information quickly and easily by following the subheadings
  • It spaces everything out on the page and shows how everything interrelates
  • It allows you to add new information quickly as you get it
  • It lets you incorporate images and other aspects to memorize better what you are trying learn
  • It gives your terms and ideas context that further aids with recall

There are many more reasons for mind mapping – the speed with which they are created, for instance, is another big bonus. Try using one next time you have to remember something or come up with a new idea, and you are bound to see for yourself just why mind maps are so effective at mapping ideas.