I don’t write about Affiliate Marketing as often I am asked to, so here is a post which covers a few of the basics as requested. Affiliate marketing is a type of ‘performance-based marketing’, where revenue is shared between online merchants and website owners. In its simplest form, a publisher has a website where they promote affiliate products and they get a commission for each sale made. Sounds simple enough in theory, but the reality
In online marketing, you often hear people talk about dominating the search engine results for certain keywords. What they’re talking about is search engine marketing, or SEM. This is a broad term that includes everything you do to increase your site’s visibility within the search engines, such as Google. Many people mistakenly mix up this term with SEO (search engine optimization), but these are two different concepts. SEO is part of SEM, but there’s much
Offline marketing gets a bad rap these days, primarily because the Internet makes it so much easier to market your products and services online. However, traditional marketing methods are still used offline because of their continued effectiveness. The best approach is to combine online and offline marketing to maximize your results. Offline marketing is basically any marketing you don’t do on a computer. These methods include: Taking out ads in print and on TV or
Direct marketing is the oldest marketing strategy known to mankind. It involves phone calls, mailings, advertisements and face-to-face encounters that communicate directly with your target market to make your offer. Direct marketing campaigns start with in-depth research on the target market to develop a product line and delivery method. In order to get started with this marketing strategy, you must develop a long list of leads to contact. This type of marketing is often referred
Email marketing involves sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. It’s one of the most common and effective types of marketing used online today. There’s a popular email marketing quote that states, ‘The money is in the list.’ Although this is a true statement, it is only true if you are mailing the right offers to the right people. In other words, a “responsive” list of subscribers.
In my previous post on storytelling marketing, I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It’s clear that you can start with any format for your story and repurpose it to another. But there are a few things that I believe are the most important factors in creating marketing stories that work. This is true whether you are creating your brand’s story, your customer’s
When it comes to goal setting, the most important step is to make them specific and action oriented. Think about this, how can you reach a goal when you’re not sure exactly what your goal is? You need to be as clear and as detailed as possible when setting goals. One way to clarify your goals is to ask yourself the what, when, who, why and how. Try this… Clarifying Your Goal Setting What’s Your