The very best forms of communication are perfect examples of economy in action. They are concise. They are to the point. They are cost effective, in terms of the time spent conveying information. They do not waste time. They do not beat around the bush. They are sleek and elegant, and they are lean and pointed.
Effective communications also whet the appetite for information and, at the same time, leave you hungry for more. There is no fluff, and there is no filler. Every word used is for the best effect and the greatest possible impact. All of this occurs because the writer picked a topic they knew about and then religiously stuck to that topic while writing.
Choose a Topic and Not Know What to Write?
Another preliminary step in the process of writing is to choose a topic. It may seem incredible that someone would start writing without first making this decision, but it happens all the time.
In fact, it is a leading cause of failure among aspiring writers. You see, writing is like planning a successful military campaign. Before you even think of sending your troops into battle or placing words on a page, you need to have a clear goal in mind. You also need a detailed plan on how to achieve this objective.
Finally, you need to consider the logistical ramifications of that plan. Without these things in place, you will lose the battle or, in this case, fail to meet your writing goal.
- When you choose a topic this becomes your goal.
- Your outline, which helps you stick to that topic, is your detailed plan.
- The research you do on your topic prior to writing comprises your logistics.
Choose a Topic Based on Your Knowledge
It is essential to remember that the nature of the topic does not matter. It can be a “How to” article or a simple blog post. The only thing that does matter is that it is a topic that interests you and one upon which you have a modicum of knowledge.
What many successful writers do not tell you is that they did not know everything about their topic when they began writing. Sure, when you read the finished product it seems like they are experts. However, most writers spend two hours researching for one hour spent writing. The groundwork was laid for that expertise long before you put pen to paper, so to speak.
So choose a topic, any topic. If you know enough about it, then you will be able to convey that knowledge more effectively. That is something your readers will appreciate.