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Viral Marketing Ideas – Finding the Angle

Viral Marketing Ideas – Finding the Angle

History is rife with viral marketing ideas, one of the most effective is to use a gimmick; or angle. For instance, Nike’s “Just Do It” slogan originated from the last words of Gary Gilmore, a famous criminal in his day, shortly before his execution.

How can you put this idea to work for you and find the angle you need to launch your business? Something that will grab the attention of both media and potential consumers? Here is how. Read More…


Content Marketing: What Is It?

Content Marketing: What Is It?

Content marketing is a type of marketing that offers free content (written, audio and visual) in order to build an audience. This free content is not necessarily promotional in nature, but rather it helps the reader solve a problem or answer a question. Then, when they need to buy a product they naturally come to you, the content provider. Read More…

SEO Content Creation: How Important Is It?

SEO Content Creation: How Important Is It?

SEO content creation is an important part of your overall content strategy for several reasons. First, using specific SEO keywords in your content helps drive traffic to your site, which in turn increases the chances of your content appearing in search engine results when people enter equivalent keywords. Read More…

Why Email Marketing Still Matters in the Age of Social Media

Why Email Marketing Still Matters in the Age of Social Media

Does email marketing still matter now that social media, like Twitter and Facebook, dominate internet users’ attention? The answer is yes – a resounding yes. In fact, marketing via email may actually be more important today than ever before. Here’s why… Read More…

Content Curation Tips for Finding Great Content to Share

Content Curation Tips for Finding Great Content to Share

Content curation sounds easy enough: find great content you believe readers will like, summarize it or add your opinions somewhere within the post, and then share it with them. However, once you begin gathering content to share, you soon realize that it is much more complicated than you were led to believe. Read More…

The Future of Content Marketing with Brian Solis

The Future of Content Marketing with Brian Solis

The secrets of viral content [and content marketing] aren’t really secrets anymore. Just take a look at viral marketing behemoths UpWorthy and BuzzFeed and it’s easy to see that the viral formula has been tried, tested, reused, and recycled all in the name of “successful content marketing.” But what makes these clickbait posts  “successful” for marketers? Read More…

4 Content Creation Tips for When You Get Stressed

4 Content Creation Tips for When You Get Stressed

Following are four content creation tips you can use to reduce stress and get more done in less time.

Let’s face the facts, producing a steady stream of high quality content takes a great deal of time and work. Stress begins to rear its ugly head and before you realize it… You are burned out! Aside from the usual stress reduction techniques, such as: Read More…


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